Meet The Team
The Story...
Behind The Brand
We know how frustrating it can be to try to leave your 9-to-5 to coach full-time and build a thriving online coaching business.
Because it took us 7 full years to get to this point!
During that time, we spent more than $272,000 on other people's coaching and courses…
Because no matter who we followed or what they taught us, everything just seemed so complicated and disconnected.
None of these coaches or courses laid out a simple, crystal clear path to success…
That beginners like us, with minimal marketing knowledge at the time and little interest in tech, could actually understand and execute…
So we became dangerously close to giving up on our dreams far more times than we can count!
It’s no secret there are tons of “make money online” coaches out there…
But most of them seemed interested in quick cash grabs rather than actually helping people…
And most prefer to jam you like cattle onto group calls, into their templates, rather than help you develop your skills and mold their assets to you specifically.
So their coaching didn’t resonate with us.
And even the ones who we admired couldn’t help us breakthrough because of the complexities, contradictions, and confusion…
The truth is, we became so lost, overwhelmed, and confused that we couldn’t do ANYTHING.
We just stressed out about what to do instead!
And invested in programs we never needed to do.
So after years of overwhelm, and frustrating paralysis by analysis, or in dead ends we finally decided to take matters into our own hands…
And distill everything we’d learned…
All the mistakes we made…
And all that money spent…
Into our very own system that actually cracked the online business coaching “code” for us!
And we cracked that code by doing something surprising:
We cut out ALL of the complexities…
We got down to the bare bones of what we believed would work…
And what we believed beginners like us could actually do…
By creating a system any coach can follow…
In fact, we ended up creating what hundreds of coaches now consider the simplest online coaching business model ever…
For the ultimate client experience!
We lovingly call the “shockingly simple” business model we came up with our ‘$500K Coach Creator System’…
And it took our very first online coaching business…
The one we’d been trying to get off the ground for 7 full years
From near-zero to $537k+ in 12 months
And it’s been consistently generating well over $500K+ per year since…
While creating amazing results for the clients we work with!
And the best part is..
It’s NOT some random fluke!
You see, once we saw what our system could do…
We repeated the same process 5 more times….
To build 5 more 500K—$1M online coaching businesses from scratch…
All in completely different niches!
And even more importantly…
We’ve since shown hundreds of other coaches…
From Certified High-Performance Coaches, personal trainers, and financial planners…
To real estate coaches, mindset coaches, longevity coaches, and more…
How to do the exact same thing!
And we hope you’ll be next!
Meet Our World-Class Team Dedicated To Your Success
Created By 2 Of Brendon Burchard’s Most Successful Proteges, Vito & Anna La Fa
Vito & Anna leverage their rare blend of knowledge and first-hand experience to guarantee your success.
More About
VITO
Vito is a former Wall Street trader-turned-fitness business owner who is widely considered one of the pioneers in online business… and one of the world’s top marketing and sales coaches.
He’s a Certified High-Performance Coach who has worked with and studied under world-renowned marketers and sales professionals including Dan Kennedy, Chalene Johnson, Russell Brunson, Frank Kern, and more.
He’s also been invited to share the methods behind the ‘500K Coach Creator System’ to tens of thousands of people on global stages on behalf of Beachbody, Brendon Burchard, Mindbody, and other renowned businesses and leaders.
A proud father, Pearl Jam superfan, and hardcore Star Wars nerd, today Vito owns and operates multiple 6- and 7-figure online businesses as well as a vineyard and winery, La Fata Cellars, along with his wife and business partner, Anna.
More About
ANNA
Anna is the former face of POPSUGAR, a trained-and-certified High-Performance Coach, and a proud mother of two who owns and operates her own successful online businesses as well.
She’s also known for her positive, can-do attitude, incredible cooking (the La Fata’s love to host students at their vineyard) and her uncanny ability to make the most difficult aspects of building an online business fun.
Together, the La Fata’s have built six $500K-$1M online coaching businesses of their own from the ground up. And they’ve helped hundreds of passionate coaches in a variety of niches (from healthcare and fitness to finance, real estate, and beyond) build the online businesses of their dreams, too.
Along with the world-class team they’ve assembled, Vito and Anna are dedicated to helping driven, everyday coaches turn their passion into profits in today’s competitive online coaching environment, without burning money or burning out along the way!
MEET THE TEAM
Your Copy Coach
CLAY MANLEY
After writing for several of the biggest brands in the world (including Slim Jim, Marvel, Skechers, Samsung, & Liquid I.V.), being recognized by AWAI, Forbes, & Inc. 5000, and helping Petco cross 1-billion in private-label sales, Clay quit corporate copywriting to do his own thing.
After years of working together behind-the-scenes, Clay now regularly leads specialized trainings and coaching clinics for all of our students.
Your Social Media Coach
JESS JACOBSEN
Jess has been serving coaches, online business owners, and spiritual entrepreneurs for the last 6 years. She has a degree from the #1 Advertising school in the country, the University of Illinois at Champaign Urbana. And has worked with some of the top names in the fitness and coaching spaces.
What we love about Jess is that she doesn’t believe you need to dance for Instagram Reels or follow the latest “hacks” to use social media to grow your business. That’s why she teaches our students (& her clients) the foundations of creating a message that attracts your dream clients, so that you can grow a business you love serving people you love.
Your Paid Media Coach
SCOTT RAWCLIFFE
Scott is an expert in paid social media marketing and lead generation, helping some of the biggest names in the fitness industry through his marketing agency and consulting firm.
Having managed over $10 million in Facebook advertising, he understands the intricacies of running profitable marketing campaigns for coaching businesses. That’s why Scott helps our students create winning Facebook and Instagram ad campaigns that fill their pipeline with ready-to-buy prospects. He was also instrumental in installing the done-for-you software that so many of the students use inside the LBC community to make marketing and running their businesses a total breeze.
Your Software & Support Coach
AMELIANNE
JOHANNES
Amelianne helps our students get familiar and comfortable with our software and automation solutions thanks to her decade-plus of experience installing and optimizing solutions for multimillion-dollar businesses.
With vast experience in software such as Keap, Kajabi, Active Campaign, ClickFunnels, Zapier, High Level and others, there is no problem too big or too small for Amelianne to assist with. And if tech drives you crazy, like so many others, Amelianne is here for you.
‘500K Coach Creator System’
Your Step-By-Step Blueprint for
To Building The Online Business Of Your Dreams